Blog
Faster store, more sales.
Practical guides on cutting your load time and recovering the revenue slow pages cost you.
How fast should your Shopify store load?
Aim for a Largest Contentful Paint under 2.5 seconds. Here's why page speed matters for sales and SEO, and the fastest ways to speed up a Shopify store.
How to speed up your Shopify store (10 ways)
Ten practical ways to cut your Shopify load time — most need no developer. Ranked from biggest impact to nice-to-have.
Does page speed affect conversions? (yes — here's the data)
Page speed has a measurable effect on conversion rate and revenue. Here's what the research shows and why slow stores lose twice.
What is Largest Contentful Paint (LCP) and how to improve it
LCP is the Core Web Vital that measures perceived load speed. Here's what it means, what's a good score, and how to improve it on an ecommerce store.
Why is my Shopify store so slow? (and how to find out)
The most common reasons a Shopify store loads slowly — and how to identify which one is hurting you most.