Blog
Faster store, more sales.
Practical guides on cutting your load time and recovering the revenue slow pages cost you.
Shopify image optimization: the fastest speed win most stores skip
Images are usually the heaviest thing on a Shopify page and the easiest to fix. Here's how to size, compress, format and lazy-load them — and what Shopify handles for you.
Shopify theme speed: how much your theme affects load time
Your Shopify theme sets the performance ceiling for your whole store. Here's how much themes differ, how to check yours, and whether switching is worth the work.
Core Web Vitals for Shopify: LCP, INP and CLS explained
Core Web Vitals are three metrics: LCP (loading), INP (responsiveness) and CLS (visual stability). Here are the thresholds, what breaks them on Shopify, and how to fix each.
Shopify checkout slow? Why it happens and what you can actually fix
A slow Shopify checkout usually comes from checkout apps, heavy scripts, and upsell widgets — not Shopify's servers. Here's what you control, what you don't, and how to speed it up.
Which Shopify apps slow down your store (and how to find them)
Shopify apps slow your store by injecting extra JavaScript and CSS into every page. Here's how to find the culprits, which app types are worst, and what to do about it.
How fast should your Shopify store load?
Aim for a Largest Contentful Paint under 2.5 seconds. Here's why page speed matters for sales and SEO, and the fastest ways to speed up a Shopify store.
How to speed up your Shopify store (10 ways)
Ten practical ways to cut your Shopify load time — most need no developer. Ranked from biggest impact to nice-to-have.
Does page speed affect conversions? (yes — here's the data)
Page speed has a measurable effect on conversion rate and revenue. Here's what the research shows and why slow stores lose twice.
What is Largest Contentful Paint (LCP) and how to improve it
LCP is the Core Web Vital that measures perceived load speed. Here's what it means, what's a good score, and how to improve it on an ecommerce store.
Why is my Shopify store so slow? (and how to find out)
The most common reasons a Shopify store loads slowly — and how to identify which one is hurting you most.